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A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.
Buchkauf
Marketing Across Cultures in Asia, Richard R. Gesteland
- Sprache
- Erscheinungsdatum
- 2002
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- Titel
- Marketing Across Cultures in Asia
- Sprache
- Englisch
- Autor*innen
- Richard R. Gesteland
- Verlag
- 2002
- Einband
- Hardcover
- ISBN10
- 8763000946
- ISBN13
- 9788763000949
- Kategorie
- Wirtschaft
- Beschreibung
- A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.