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Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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Winning At Innovation, Fernando Trías de Bes Mingot
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Winning At Innovation
- Sprache
- Englisch
- Autor*innen
- Fernando Trías de Bes Mingot
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- ISBN10
- 1137479175
- ISBN13
- 9781137479174
- Kategorie
- Wirtschaft
- Beschreibung
- Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.