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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
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Public Relations Case Studies from Around the World, Peter Lang Publishing Inc
- Sprache
- Erscheinungsdatum
- 2014
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- Titel
- Public Relations Case Studies from Around the World
- Sprache
- Englisch
- Autor*innen
- Peter Lang Publishing Inc
- Erscheinungsdatum
- 2014
- Einband
- Paperback
- ISBN10
- 1433123460
- ISBN13
- 9781433123467
- Kategorie
- Wirtschaft
- Beschreibung
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.