The Innovation Factory

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How do professional innovators work? How do concepts and knowledge influence each other in the Innovation Factory? How do designers think? How does a professional inventor organize his work? This book answers these questions and takes a look at some practical cases: For the first time, you will discover the unknown story of the Swatch watch told by one of the two inventors. Even though it is difficult to make breakthrough innovation and even more difficult to repeat it, we are all potential innovators. This book is an opportunity for the authors to share their knowledge of the fine art of breakthrough innovation management. Book jacket.