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Bernard Shaw and Modern Advertising

Prophet Motives

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This book explores how Bernard Shaw's involvement in promotional campaigns shaped his public persona, 'G.B.S.', through innovative marketing strategies. It highlights the intersection of literature, politics, and advertising, analyzing how Shaw's self-promotion influenced modern advertising and celebrity marketing techniques.

Publikation

Buchkauf

Bernard Shaw and Modern Advertising, Christopher Wixson

Sprache
Erscheinungsdatum
2018
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(Hardcover)
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