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Marketing communications

Autoren

John Egan

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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.

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Marketing communications, John Egan

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Erscheinungsdatum: 2015,
Buchzustand: Gebraucht - Gut
Preis: € 5,19

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Titel: Marketing communications
Sprache: Englisch
Autor*innen: John Egan
Verlag: Sage
Erscheinungsdatum: 2015
Schlagwörter: Lehrbücher, Wirtschaft, Recht, Juristische Literatur
Beschreibung: "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.