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"Services Marketing and Management" offers a comprehensive exploration of service conceptualization, design, and management. It examines the impact of organizational structures and management styles, includes examples from various service organizations, and discusses contemporary challenges in the field. Ideal for postgraduate and MBA students.
Buchkauf
Services Marketing and Management, Audrey Gilmore
- Sprache
- Erscheinungsdatum
- 2003
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- (Paperback)
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