Africa Goes E-Commerce. how african countries are developing e-commerce as a new business modell - a field study in mayor countries of pan africa 2019

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Dr. Geert Walter Lipke and his teams have conducted research on global markets and consumer behavior, focusing on future trends for Fortune 500 companies and governments. This study examines Nigeria's rise in e-commerce from 2013 to 2019, highlighting the shift from an oil-dependent economy to the growth of consumer-focused industries, particularly banking and telecommunications.