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This book examines the poetics of advertisement translation between English and Chinese, divided into three parts: a discussion on advertising discourse, analysis of poetic methods like repetition and imagery, and exploration of emotional involvement in brand name translation. It highlights linguistic and cultural nuances for researchers and translators.
Buchkauf
A Journey across Languages and Cultures. The Poetics of English-Chinese Advertisement Translation, Ying Cui
- Sprache
- Erscheinungsdatum
- 2023
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- (Paperback)
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