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This book explores critical cultural social marketing to promote educational opportunities in disadvantaged communities. It emphasizes understanding the impact of challenging institutional experiences and the diversity of learning. Using the Lead My Learning campaign as a case study, the authors present innovative strategies for educational promotion.
Buchkauf
The Promotion of Education. A Critical Cultural Social Marketing Approach, Valerie Harwood, Nyssa Murray
- Sprache
- Erscheinungsdatum
- 2019
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- (Paperback)
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