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The book delves into Corporate Social Responsibility (CSR) as a vital framework for understanding the obligations of businesses towards their stakeholders and society. It emphasizes that CSR should not be dismissed as mere public relations but rather as a strategic approach that enhances stakeholder management and can serve as a competitive advantage in the marketplace. Through detailed analysis, the work aims to elevate the discourse around CSR, highlighting its significance in modern business practices.
Buchkauf
Corporate Social Responsibility as an International Strategy, Christina Keinert
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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