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An Introduction to Social Media Marketing
Autoren
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Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.
Buchkauf
An Introduction to Social Media Marketing, Alan Charlesworth
- Sprache
- Erscheinungsdatum
- 2014
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- Titel
- An Introduction to Social Media Marketing
- Sprache
- Englisch
- Autor*innen
- Alan Charlesworth
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2014
- Einband
- Hardcover
- Seitenzahl
- 250
- ISBN13
- 9780415856164
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.