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Focusing on the essentials of international marketing, the authors provide insights that facilitate successful global business ventures. Their expertise aims to equip readers with practical knowledge to navigate the complexities of marketing in diverse international markets, ensuring a smoother transition and effective strategies for overseas operations.
Buchkauf
Global Business, Michael R Czinkota, Ilkka A. Ronkainen
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Global Business
- Untertitel
- Positioning Ventures Ahead
- Sprache
- Englisch
- Autor*innen
- Michael R Czinkota, Ilkka A. Ronkainen
- Verlag
- Routledge
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 272
- ISBN13
- 9780415801942
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the essentials of international marketing, the authors provide insights that facilitate successful global business ventures. Their expertise aims to equip readers with practical knowledge to navigate the complexities of marketing in diverse international markets, ensuring a smoother transition and effective strategies for overseas operations.