The "Grupo Mexico". Identifying the challenges and opportunities of global marketing

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A comprehensive analysis of global marketing strategies reveals the necessity for companies to adapt their approaches when entering international markets. Focusing on Grupo Mexico, a mining firm from a rapidly developing economy, the report examines the unique challenges and opportunities it faces. It delves into the company's background and factors contributing to its success in a competitive landscape. Ultimately, the research aims to outline a global marketing strategy that will enhance Grupo Mexico's position against its competitors.