Pop Idols and Pirates

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Focusing on the music industry's response to crises from globalization and digitalization, this book examines two key issues: the fight against piracy and the 'Idol' phenomenon. It explores how these elements reflect the industry's efforts to regulate consumer relationships and monetize popular music. Through an analysis of 'Idol' and its promotional cultures, the author illustrates the strategies employed to manage consumption and address the fundamental challenges facing the industry today.