Consumption, Globalization and Development

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The book explores the intricate dynamics between globalization and consumer behavior in developing countries, highlighting both the potential benefits and frustrations that arise. It discusses how globalization can lead to welfare gains while also risking the displacement of local products. Additionally, the rapid growth of mass media is presented as a tool for policymakers to address pressing social issues, suggesting that globalization's impact is multifaceted and varies among different consumer groups.