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International Marketing

Strategy development and implementation

Autor*innen

Carl Arthur Solberg

Parameter

402 Seiten
15 Lesestunden

Marketing & PR
Wirtschaft

Mehr zum Buch

The book presents a versatile strategy framework for businesses aiming to expand internationally, utilizing Carl Arthur Solberg's established Nine Strategic Windows model. It caters to firms of all sizes, providing practical insights and methodologies to navigate the complexities of international marketing effectively.