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Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.
Buchkauf
Brands of Faith, Mara Einstein
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Brands of Faith
- Untertitel
- Marketing Religion in a Commercial Age
- Sprache
- Englisch
- Autor*innen
- Mara Einstein
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN13
- 9780415409773
- Kategorie
- Esoterik & Religion
- Beschreibung
- Focusing on the intersection of faith and commerce, the book presents intriguing case studies of faith brands, showcasing how religion is marketed in contemporary society. Mara Einstein, a marketing insider, offers an engaging exploration of the commercialization of religion, revealing the complexities and implications of blending spirituality with consumerism.