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The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.
Buchkauf
Capon's Marketing Framework-4th edition, Noel Capon
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Capon's Marketing Framework-4th edition
- Sprache
- Englisch
- Autor*innen
- Noel Capon
- Verlag
- wessex, inc.
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- Seitenzahl
- 526
- ISBN13
- 9780986402333
- Kategorie
- Wirtschaft
- Beschreibung
- The book offers a concise yet comprehensive marketing framework tailored for students, distilling essential concepts from a longer edition. With 26 chapters spanning 446 pages, it serves as an accessible resource for understanding contemporary marketing practices and strategies in the 21st century.