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The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.
Buchkauf
Unmarketable, Anne Elizabeth Moore
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Unmarketable
- Untertitel
- Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
- Sprache
- Englisch
- Autor*innen
- Anne Elizabeth Moore
- Verlag
- New Press
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 272
- ISBN13
- 9781595581686
- Kategorie
- Alte Werbung
- Beschreibung
- The book critically examines the strategies employed by advertising agencies and corporate marketing teams to target the youth market. It explores the sophisticated techniques and branding methods utilized to influence young consumers, shedding light on the manipulative aspects of modern advertising. Through this analysis, the author highlights the implications of these practices on youth culture and consumer behavior.