Managerial Communication

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The dosage metaphor serves as a framework for managers to navigate essential communication challenges, emphasizing the importance of quantity, frequency, and method of communication. It questions the common belief that more communication is always better, advocating for a balanced approach tailored to specific goals. The author explores key issues related to change and productivity, ultimately presenting a minimalist perspective on communication in the final chapter. This comprehensive treatment challenges existing communication theories and offers practical insights for effective management.