Going Grey

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Focusing on the media's portrayal of ageing, this book explores how older voters are framed amidst economic pessimism and fears of inter-generational conflict. It examines the intersection of political communication and media narratives within an ageist society, urging a re-evaluation of how later life is depicted. By analyzing the electoral challenges political parties face in response to an ageing population, it serves as a valuable resource for scholars, students, and general readers interested in the dynamics of media representation and political strategy.