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Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.
Buchkauf
Brand Journalism, Andy Bull
- Sprache
- Erscheinungsdatum
- 2013
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- (Paperback)
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- Titel
- Brand Journalism
- Sprache
- Englisch
- Autor*innen
- Andy Bull
- Verlag
- Routledge
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 278
- ISBN13
- 9780415638104
- Kategorie
- Geschichte, Journalismus
- Beschreibung
- Focusing on the growing trend of organizations employing journalists for content creation, this guide offers a thorough exploration of brand journalism. It combines elements of traditional journalism with marketing and public relations, providing practical insights and strategies for effectively navigating this hybrid field.