Industrial Positioning Techniques for Telecommunication Companies

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Focusing on the mobile telecommunications sector, this book analyzes positioning strategies and develops a measurement instrument for marketing orientation in Maxis, Celcom, and DiGi. It addresses customer acquisition and loyalty, providing insights for managers to gain competitive advantage. Drawing from extensive research, the author shares effective techniques for promoting services and enhancing revenue for mobile companies, making it a valuable resource for industry professionals seeking to improve their marketing strategies.