Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience

Focusing on the concept of Brand Harmony, this book reveals how organizations can unify their messaging to enhance customer experience. It emphasizes the importance of aligning all employees to communicate a cohesive brand story, moving branding beyond traditional marketing roles. The author dispels common myths and provides practical exercises, along with real-life examples, to guide readers through the branding process. This approach promises to deliver dynamic results by ensuring that every aspect of a company contributes to a harmonious brand identity.