What makes a good sales leader?

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Focusing on the critical role of the sales department in a company's success, the paper explores essential skills for sales managers and the impact of both transactional and transformational leadership styles. It emphasizes the importance of effective sales management, particularly in handling large teams and significant budgets. The analysis aims to assist companies in identifying qualified personnel for sales positions and enhancing their leadership development initiatives, ultimately contributing to improved performance in product management and marketing.