Purpose

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Focusing on the concept of purpose, Nikos Mourkogiannis challenges conventional leadership notions by asserting that values and success are intertwined. He emphasizes that a clear set of values not only defines an organization but also inspires its workforce. Through various industry examples, Mourkogiannis illustrates how a strong sense of purpose is crucial for transforming companies from good to great, positioning it as the foundational element for achieving enduring success.