Demand Management in the FMCG sector. Concepts, success criteria and trends

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Focusing on the Demand Management process within the supply chain, this seminar paper outlines strategies for the consumer goods industry to tackle challenges effectively. It explores concepts that can enhance performance measurement in Demand Management and highlights success criteria that can provide companies with a competitive advantage. The paper emphasizes the importance of a sustainable Demand Management process for achieving long-term success in the industry.