Media Strategies for Internet Marketers: How to Use Publicity + Offline Exposure to Drive More Traffic & Increase Conversions Online

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Focusing on generating free publicity, this book offers proven methods for online marketers to enhance their visibility and conversion rates. It covers essential techniques such as writing and distributing press releases, pitching articles to media outlets, and effectively capturing the attention of journalists. The concept of 'The Halo Effect' is explored as a powerful, cost-free endorsement. Aimed at online business owners and bloggers, it provides actionable strategies to increase traffic and profits without requiring additional resources.