Football in the New Media Age

The book explores the intersection of football/soccer and new media, highlighting how the sport has become a significant player in the media landscape. It examines the immense financial rewards for elite players and the challenges they face in managing their celebrity status, often exacerbated by media attention. Central to the discussion is the struggle for control over the game, which has leveraged its role as a major content provider amid the evolving media environment of the last decade.