From Hegel to Madonna

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The book explores the transition from dialectical negation to cultural-populist affirmation, using figures like Hegel and Madonna to illustrate cultural contradictions in late capitalism. It presents a genealogical analysis of philosophical discourses, focusing on commodity fetishism through the lens of Marx and Freud. The author introduces the concept of the "commodity-body-sign" to critique consumption patterns. Additionally, it examines Madonna Studies as a reflection of contemporary cultural studies, highlighting the complexities of postmodern culture and its political implications.