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The Total Package
The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
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Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.
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The Total Package, Thomas Hine
- Sprache
- Erscheinungsdatum
- 1997
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- Titel
- The Total Package
- Untertitel
- The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
- Sprache
- Englisch
- Autor*innen
- Thomas Hine
- Verlag
- Back Bay Books
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Seitenzahl
- 328
- ISBN13
- 9780316365468
- Kategorie
- Wirtschaft
- Beschreibung
- Exploring the intricate relationship between packaging and consumer behavior, Thomas Hine delves into the art and science behind iconic designs like the Campbell's soup can and Coca-Cola bottle. He reveals how packaging influences purchasing decisions through subtle cues and historical context, making it a vital read for students of popular culture, designers, and marketers alike. This insightful examination highlights the persuasive power of everyday items we encounter while shopping.