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Corporate Communication

Critical Business Asset for Strategic Global Change

Autoren

250 Seiten

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Focusing on corporate communication as an essential business asset, this volume explores its role amidst global changes. It addresses key communication needs throughout organizational lifecycles, including mergers and acquisitions, structural and cultural shifts, innovation, leadership transitions, downsizing, global expansion, competition, ethical decision-making, political actions, and employee engagement. The analysis provides insights into effectively managing communication in various critical scenarios.

Parameter

ISBN
9781433119262

Kategorien

Buchvariante

2014, hardcover

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