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Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.
Buchkauf
Culture and Consumption II, Grant David McCracken
- Sprache
- Erscheinungsdatum
- 2005
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- (Paperback)
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- Titel
- Culture and Consumption II
- Untertitel
- Markets, Meaning, and Brand Management
- Sprache
- Englisch
- Autor*innen
- Grant David McCracken
- Verlag
- Indiana University Press
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 240
- ISBN13
- 9780253217615
- Kategorie
- Wirtschaft, Ethnografie
- Beschreibung
- Engaging and informative, this new work delves into modern consumer culture, continuing the exploration found in McCracken's previous volume. It offers eye-opening insights that challenge readers to reflect on their consumption habits and the societal implications of consumerism.