Media Consumption in Malaysia

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The book delves into the complexities of consumer behavior in Malaysia's multicultural landscape, examining the interactions of Chinese, Indian, Indigenous, and Malay citizens with media and marketing. By juxtaposing mall visits with media consumption, it provides a behavioral analysis informed by Heidegger's hermeneutics, highlighting the cultural nuances that influence consumption patterns. This exploration offers insights into how diverse cultural backgrounds shape consumer experiences and media engagement in a richly varied society.