Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.
Buchkauf
Marketing Data Science, Thomas Miller
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Marketing Data Science
- Untertitel
- Modeling Techniques in Predictive Analytics with R and Python
- Sprache
- Englisch
- Autor*innen
- Thomas Miller
- Verlag
- Pearson Education
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- Seitenzahl
- 480
- ISBN13
- 9780133886559
- Kategorie
- Wirtschaft, Technik & Maschinenbau
- Beschreibung
- Focusing on the intersection of marketing and predictive analytics, this book provides a comprehensive exploration of both theoretical and practical aspects of the field. Written by a leading faculty member from Northwestern University's analytics program, it caters to managers and students alike, offering insights into essential concepts and principles through real-world applications. The blend of academic rigor and business relevance makes it a valuable resource for understanding how data science can enhance marketing strategies.