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Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.
Buchkauf
Export Strategy, Nigel Piercy
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Export Strategy
- Untertitel
- Markets and Competition (RLE Marketing)
- Sprache
- Englisch
- Autor*innen
- Nigel Piercy
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2015
- Einband
- Paperback
- Seitenzahl
- 284
- ISBN13
- 9781138969414
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on marketing planning, this book redefines the approach to exporting, challenging the conventional strategy of key market concentration by highlighting its shortcomings. It equips readers with a framework for making informed decisions based on real market conditions and various influencing factors. Additionally, it explores the competitive landscape of exporting, analyzing the balance between price and non-price competition, providing valuable insights for management students and practitioners alike.