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Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.
Buchkauf
The importance of customer relationship management in the automotive supply industry, Michael Schäfer
- Sprache
- Erscheinungsdatum
- 2007
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- (Paperback)
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- Titel
- The importance of customer relationship management in the automotive supply industry
- Sprache
- Englisch
- Autor*innen
- Michael Schäfer
- Verlag
- GRIN Verlag
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 72
- ISBN13
- 9783638709156
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the automotive supplier industry, this dissertation examines the significance of Customer Relationship Management (CRM) for a specific company, referred to as Y, which supplies aluminium tubes and profiles globally. It presents a comprehensive analysis that includes best practices, an overview of CRM, key success factors, and insights from an industry survey conducted by the author. This multi-perspective approach aims to bridge theoretical research with practical applications in the business world.