The Role of Price for Premium Brands - The Case of the Automotive Industry

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The essay explores the interplay between offline and online marketing strategies within the context of business economics. It examines the evolving landscape of marketing, highlighting the significance of integrating traditional and digital approaches to enhance brand visibility and consumer engagement. The analysis is grounded in theoretical frameworks and practical applications, providing insights into effective marketing practices. The work reflects a high academic standard, underscored by its top grade from the University of Lugano.