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The book explores the dual nature of storytelling within organizations, focusing on both the narratives created by the organization and those shared by its members. It offers a comprehensive analysis of existing literature on narratives and storytelling while presenting an extensive empirical case study from an American banking institution, highlighting the practical applications and implications of storytelling in a corporate context.
Buchkauf
Storytelling in Organizations, Kenneth A. Loparo
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Storytelling in Organizations
- Untertitel
- From Theory to Empirical Research
- Sprache
- Englisch
- Autor*innen
- Kenneth A. Loparo
- Verlag
- Palgrave Macmillan UK
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 228
- ISBN13
- 9781349311651
- Kategorie
- Wirtschaft
- Beschreibung
- The book explores the dual nature of storytelling within organizations, focusing on both the narratives created by the organization and those shared by its members. It offers a comprehensive analysis of existing literature on narratives and storytelling while presenting an extensive empirical case study from an American banking institution, highlighting the practical applications and implications of storytelling in a corporate context.