Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.
Buchkauf
Customer Lifetime Value, V. Kumar
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Customer Lifetime Value
- Untertitel
- The Path to Profitability
- Sprache
- Englisch
- Autor*innen
- V. Kumar
- Verlag
- Now Publishers Inc
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 112
- ISBN13
- 9781601981561
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.