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Customer Lifetime Value
The Path to Profitability
Autoren
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Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.
Buchkauf
Customer Lifetime Value, V. Kumar
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- Customer Lifetime Value
- Untertitel
- The Path to Profitability
- Sprache
- Englisch
- Autor*innen
- V. Kumar
- Verlag
- Now Publishers Inc
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 112
- ISBN13
- 9781601981561
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.