Heritage and Romantic Consumption in China

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Exploring the intersection of heritage and tourism, this book delves into the traditional wedding ceremonies in Lijiang, where ethnic performances cater to tourists. It analyzes how these rituals shape individual identities amid social and cultural changes, revealing the complexities of heritage as a 'product.' The narrative also addresses the rise of romantic consumerism in China, highlighting a quest for authenticity and tradition amidst dissatisfaction with urban life. The book questions the implications of these performances on the concepts of tradition and authenticity.