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The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

Autoren

242 Seiten

Mehr zum Buch

Exploring the psychology behind consumer purchasing decisions, this book delves into the importance of creating memorable experiences that foster brand loyalty. It emphasizes the need for companies to go beyond merely selling products and services, highlighting strategies to enhance customer engagement and encourage repeat business through the experience effect.

Parameter

ISBN
9780814437599
Verlag
AMACOM

Kategorien

Buchvariante

2010, paperback

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