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The research explores the growing uncertainty among consumers regarding processed food, linking it to the industrial food production methods that have shifted responsibility for food quality from individuals to producers. Over three years, the study reveals that this shift has created information gaps, leading to confusion and mistrust among consumers. The findings advocate for a public relations strategy that emphasizes transparency and expert communication to rebuild consumer trust and address ongoing uncertainties about food healthiness.
Buchkauf
Dealing with consumer uncertainty, Karin Bergmann
- Sprache
- Erscheinungsdatum
- 2002
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- Titel
- Dealing with consumer uncertainty
- Untertitel
- Public Relations in the Food Sector
- Sprache
- Englisch
- Autor*innen
- Karin Bergmann
- Verlag
- 2002
- Einband
- Hardcover
- Seitenzahl
- 244
- ISBN13
- 9783540425298
- Kategorie
- Wirtschaft, Landwirtschaft
- Beschreibung
- The research explores the growing uncertainty among consumers regarding processed food, linking it to the industrial food production methods that have shifted responsibility for food quality from individuals to producers. Over three years, the study reveals that this shift has created information gaps, leading to confusion and mistrust among consumers. The findings advocate for a public relations strategy that emphasizes transparency and expert communication to rebuild consumer trust and address ongoing uncertainties about food healthiness.