Das Buch ist derzeit nicht auf Lager
How to Use Advertising to Build Strong Brands
Autoren
Mehr zum Buch
Focusing on brand management, this comprehensive volume delves into the intricacies of building and maintaining brand equity. A diverse group of experts explores various facets of branding, including strategies for both new and established brands. Additionally, the book extends the concept of "brand magic" to unconventional fields like political marketing, green marketing, and the arts, highlighting the versatility and significance of branding in various contexts.
Buchkauf
How to Use Advertising to Build Strong Brands, John Philip Jones
- Sprache
- Erscheinungsdatum
- 1999
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Deine Änderungsvorschläge
- Titel
- How to Use Advertising to Build Strong Brands
- Sprache
- Englisch
- Autor*innen
- John Philip Jones
- Verlag
- Sage Publications, Inc
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- Seitenzahl
- 406
- ISBN13
- 9780761912439
- Kategorie
- Theater & Drama
- Beschreibung
- Focusing on brand management, this comprehensive volume delves into the intricacies of building and maintaining brand equity. A diverse group of experts explores various facets of branding, including strategies for both new and established brands. Additionally, the book extends the concept of "brand magic" to unconventional fields like political marketing, green marketing, and the arts, highlighting the versatility and significance of branding in various contexts.