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Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.
Buchkauf
Market Segmentation Success, Sally Dibb, Lyndon Simkin
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Market Segmentation Success
- Untertitel
- Making It Happen!
- Sprache
- Englisch
- Autor*innen
- Sally Dibb, Lyndon Simkin
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 204
- ISBN13
- 9780789029188
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- Focusing on practical strategies, this guide provides insights into market segmentation and target market selection. It addresses common challenges with best practices and real-world case studies, making it accessible for professionals seeking effective solutions. The easy-to-read format ensures that readers can quickly grasp essential concepts to enhance their marketing efforts.