INTERNATIONAL ECONOMICS OF WINE, THE

The book explores the transformation of the global wine market over the last 25 years, highlighting the significant increase in international trade from 10% to 40% of global production. It examines how wine has evolved from a minimally traded agricultural product to a major player in international commerce. This shift has not only benefited producers but also led to a remarkable expansion in quality and variety for consumers, marking a pivotal change in the wine industry's landscape.