Fostering Innovative Cultures in Sport

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Focusing on the evolving landscape of sports enterprises, this book examines the impact of technology and social media on the industry. It offers insights into creating new opportunities amid change, drawing on examples from innovative companies and inspirational leaders. The authors emphasize the importance of fostering a culture of innovation and provide sustainable strategies for sports organizations to maintain a competitive edge in the global market. This resource is invaluable for scholars and professionals in the sports business sector.