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Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.
Buchkauf
Total Relationship Marketing, Evert Gummesson
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Total Relationship Marketing
- Sprache
- Englisch
- Autor*innen
- Evert Gummesson
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- Seitenzahl
- 396
- ISBN13
- 9781138168930
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.