The Influence of International Sporting Events on the Image of Tourist Destinations. The FIFA World Cup 2006 in Germany and the City of Hanover

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The dissertation explores the significant role of international sporting events in shaping the image of host countries and cities, particularly focusing on their impact as marketing tools in the competitive tourism industry. Using the FIFA World Cup 2006 as a case study, it analyzes Hanover's experience to illustrate how such events can enhance a city's appeal to visitors, residents, and businesses, ultimately contributing to its reputation in the global market.